Fortune India increases newsroom efficiency by 20% with Bold CMS
THE CHALLENGE
Fortune India commands a vast readership across India, and they wanted to carry forward their print legacy to an omnichannel digital environment. To do this, Fortune India needed a strong CMS that would enable its editorial team to boost newsroom efficiency and help them deliver outstanding web experience. This included the need to easily manage their comprehensive and complex annual ranking lists such as Fortune India 500, the Most Powerful Women in Business, Next 500 and the 40-under-40. As a result, they were in search of a CMS with an expansive set of publishing tools, a strong organizing ecosystem and custom integrations and design capabilities. Quintype undertook the challenge and helped Fortune India become the country’s one-stop destination for all that matters in the world of online business.
THE SOLUTION
With Quintype’s intuitive CMS, custom integrations and advanced capabilities, Fortune India was able to:
- Serve as an invaluable resource for global corporates and key decision-makers in the world of business by creating and publishing a wide array of story formats from their iconic Fortune India 500 lists to long-read articles to multimedia-heavy stories
- Boost newsroom efficiency with automatic management of entity data from one point which would ensure that entity data across all lists and articles are seamlessly updated
- Leverage their website to propel the sale of their monthly print magazine while ensuring omnichannel digital distribution
ABOUT FORTUNE INDIA
Fortune India launched in India on October 2010 in a licensed partnership between ABP Group of Publications & Time Inc., Fortune India retains the spirit of the global brand with respect to thought leadership and practices from across the world every month while adding an Indian dimension.
Key Facts
20% increase in efficiency of their editorial team
Support of new content type for video for better storytelling
Reduced time is taken to publish the annual ranking list from hours to just minutes
Synchronous release of print and digital edition for consumption