Transitioning from Print Media to Digital
Manage newsletters, digital publications and print integrations to syndicate seamlessly across digital channels.
Traditional print media businesses have faced widespread declining revenues year over year. Even with well-known and established branding, organizations have had to work hard to keep up with the shift towards digital publishing. Many media publishers face notable disruptions, primarily due to five key market trends that are rapidly changing the way we consume and view media:
Digital Transformation with Bold
Whether it be news publishing or any other medium of communication, we are constantly shifting further and further towards a nearly completely digitized system. The shift towards digitized systems has quickly gone from a possibility to a certainty in just a few years.
Access to digital media is ever-improving, making print distribution increasingly less relevant. Our goal is to offer a robust, trustworthy and seamless solution to shifting from traditional news printing to digital news distribution.
After many extensive and informative discussions with key personas within the publishing industry, we have been working hard to understand the challenges and concerns of these business owners. We make sure that Bold CMS is fully aligned with the industry’s needs while continuously making strides to improve Bold for future customers’ needs.
What’s Driving this Digital Age?
A significant number of print publishers that attempt to shift towards digital transformation struggle to find a truly reliable and coherent platform that can be plugged into their workflow and synchronize their content with ease. It’s not only data but live content publishing is usually also synchronized across platforms. In addition, many publishers are anxious to ensure readership retention remains as they shift over towards a digital platform, and the points mentioned earlier are critical to maintaining this goal.
What many publishers need is someone to carry the complex burden of this transition process and support them with critical insights, allowing an expansion of their readership and revenue within the digital space.
Depending on the size and standing of the publisher, there can be decades of old data that needs to be migrated and maintained during the transition process. Stepping out of your comfort zone and into a new era can be stressful and arduous if done without the proper understanding and support. Still, it also opens up a whole new world of possibilities, opportunities and revenue streams for your business.
Transforming Print to Digital using Bold Headless CMS
- We offer expert data migration allowing you to bulk import historical data and content directly into Bold, allowing you to import decade-old printing data fully intact and ready for digital distribution.
- Digital content first – once you’re integrated into your new Bold workflow, you’ll only need to publish content one time from one place to publish it across all of your platforms (websites, mobile apps, social media feeds and even print).
- Bold triggers webhooks each time a story is marked as submitted or approved, which allows data to be pushed directly into the printing pipeline. Using the ‘schedule story’ feature, both print and digital platforms can simultaneously publish stories at the same time for the respective readers.
- You’re able to bundle stories into magazine issues using Bold’s ‘Collections’ feature, allowing your stories to fully synchronize and publish online right as the print version hits stores. In addition, you’re also able to provide your readers with the option of downloading articles to read offline. Content can be categorized as ‘premium’ by putting it behind a paywall, all the while being able to track readership and other engagement data.
- We also supported the bulk integration of auto-imported images to the Bold media library using watch folders in S3. This manages to retain important details such as the artist, location, caption and other image data. Digital asset management (DAM) is a game-changer, allowing you never to worry about loss of integrity and reader experience by missing image data.
So what are the Next Steps?
Through the combination of the above technological content management solutions, We provide publishers with a unique capability to seamlessly transition into a digital realm with endless opportunities.
Publishers are already making great use of Bold and flourishing, so make sure you don’t miss out on your chance to schedule a demo today!
