TheQuint's explosive 4X YoY growth with Quintype
THE CHALLENGE
THE SOLUTION
- Emerge a pioneer in digital news publishing industry by effortlessly producing and publishing various formats of digital, multimedia content like 360-degree videos, podcasts and interactive stories with the help of third-party tools.
- Enable the editorial team to manage their workflow efficiently and collaborate seamlessly with permission levels for different editorial roles and meticulous content organizing system.
- Manage multiple channels of distribution from one point while also ensuring channel-specific optimizations and keeping track of KPIs.
- Establish and maintain close relationships with their audience by delivering content through messaging channels like Whatsapp, Telegram and Facebook Messenger.
- Deliver improved and personalized digital experience to its readers through their newly-launched app among other distribution channels.
- Facilitate meaningful community engagement on the website by enabling audience feedback and safe, online conversations.
- Encourage citizen participation in the process of news gathering by running campaigns to build a repository of user-generated content.
- CMS is versatile and adaptable to provide us with custom feeds, API’s to help us in our audience development strategies.
ABOUT THE QUINT
With a variety of content across politics, entertainment, fitness & lifestyle, tech & auto and food & travel, The Quint has created a unique space for itself in the digital news publishing space.
Key Facts
1000+ user-generated content managed through tailored workflow
Over 4500 contributors external and internal