Webinar: Organising Newsroom for Digital Publishing
For this session, Jyrki Utriainen, Managing Editor and Arttu Romo Technology Development Manager of Sanomalehti Karjalainen Oy and our CEO Tommi Heikkonen sat together to share how organising Karjalainen’s newsroom played an important role in their transition from print to digital.
In this webinar, we've shared:
Karjalainen’s journey of transformation from print to digital. They discuss how Karjalainen organised their newsroom and tackled how Karjalainen is mastering its strategies and shifting focus to a younger audience to keep up with the consumer trends in the industry today.
In-depth insights on how they guided the end-users (journalists and editors) through the transformation. Which can help print publishers navigate and utilise the benefits of becoming digital-first.
Approaching subscriptions, ads and distributions modification during transformation. Are you curious about how you can evolve your newsroom today? Click the play button and learn more.
The works to digital-first transformation
Karjalainen discuss how they are witnessing a crowd that has access to the internet and smart devices. Digitalisation helps communicate with a broader reader-base without any barrier. The cost of distribution is also reasonably low to reach this scale of audience.
Through their analytics, they find it promising that many are digital-only subscribers. Their digital platform is not exclusive as the older print subscribers can also utilise it; therefore, they are inspired and focused on encouraging the digital-first readership. While some of their existing print subscribers are not expected to shift, Karjalainen consistently encourage print subscribers to try their exclusive digital content cleverly.
Digital transformation is not a possibility anymore – it is only a chance. – Pasi Koivurmaa, Editor in chief, Karjalainen
With the right mindset and tools, Karjalainen has developed strategies through trial and error and constantly seek data to drive their in-house efforts. Organising Newsroom strategies include:
Updating web, the app, the e-paper and building the infrastructure: marketplace, marketing automation, analytics etc.
Rearranging the editorial staff to new teams and positions: free from print
Focusing on content
Giving print subscribers reasons to take action and use the e-paper: when the print paper is not published, publish e-paper, do extra pages for e-paper, e-crosswords etc.
Utilising digital has helped them navigate their print-only subscriber base to their digital resources. Although the print has been declining, the team doesn’t force a digital-only model on their readers. Instead, Karjalainen takes progressive steps to shift to a digital-first approach.
Karjalainen’s strategies have worked for them. Still, they’re eager to learn new technology trends and expand their efforts to adapt to digitalisation that aids the editorial team and their readers.
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